The web design of your brand helps in building trust and credibility. Users judge your website within the first few seconds, wherein 94% of first impressions are based on web design. The visual appearance of the website matters as it influences 92.6% of decisions.
However web design is beyond creating an attractive layout, it’s about creating a smooth user experience and converting leads into customers.
In this blog, we’ll learn about the importance of trust and credibility. Some of the best practices of good design that build trust and credibility. Also, we’ll learn some of the mistakes that we should avoid.
Importance of Trust and Credibility
In this competitive digital space, users have many choices to choose from. Consumers usually prefer a brand that they can trust. It can be difficult to gain consumers’ trust but once you have gained that it will only yield you good and positive changes.
Designing the website also helps in building trust between your organization and customers. A good design displays professionalism and good quality of the product. It helps in building trust and builds confidence in consumers. You can use emotion-evoking colors and typography along with the grid as it influences how people view companies among other things.
How Good Design Builds Trust and Credibility
- User-friendly: If you want to build a strong product then create a user-friendly user interface that allows users to smoothly browse through your website and obtain useful information. A good interface has a clear structure, navigation, etc. Use a user-friendly interface.
- Consistency: Keep the same design across all your platforms. This helps in making your brand more reliable. Whenever users will see those colors they will be reminded of your brand.
- Brand Identity: A good brand logo, web design, packaging, etc helps users remember your brand and recalling it. Brand design includes color, typography, etc that makes your brand stand out and easy to remember.
- Visual Appeal: A visually appealing website makes the users feel more welcome and connected. It persuades them to explore the website more. It displays a positive image of your brand and engages with them.
- Responsive Design: A responsive design is accessible on all devices and screen sizes. It builds trust and credibility in your users. It enhances their user experience.
Design Mistakes That Hamper Trust and Credibility
A poor design destroys both trust and credibility. A poor design can be an inconsistency in design, poor navigation cluttered web design, etc. All this leads to the loss of valuable customers.
To improve web design you must focus on white spaces, effective call-to-action, add testimonials, add more security measures, etc.
Negative or white space enhances the readability of the website and creates clear navigation. Whereas clear CTAs motivate the users to take a desired action. Testimonials from authentic users build trust and credibility while building strong privacy measures to show compliance with the law and dedication to users.
Good design is necessary for building trust and credibility in the users. If your website has a good design, it builds confidence and differentiates your product from competitors. Lumia 360 has created innovative and practical web designing strategies for our clients. Which has yielded better results for them and enhanced their ROI.
Read Also: Future Of Web Design: Preparing For The Future Trends
Read Also: The Power Of Storytelling in Web Design
