This is the age of video marketing. Staying updated about emerging trends and the ability to adapt to those changes is the need of the hour. According to Cisco, in 2022, an estimated 82% of all internet traffic was for videos. 

Many platforms such as Instagram and YouTube have launched small video features such as Instagram Reel and YouTube Shorts. Video marketing is constantly changing. Hence marketers should adapt their strategies to utilize this emerging trend and market.

Many forms of video content are available today such as entertainment vlogs, Product launches or descriptions, Reviews,  Podcasts, Case studies, etc. According to Wyzowl, 88% of marketers say video is an important part of their marketing strategy as it drives more engagement and sales. In this blog, we’ll learn the benefits of video marketing, emerging trends, best practices, and much more!

What is Video Marketing?

Video Marketing is using video content to market your product or service in a manner that drives more engagement and sales. This video content is used mostly to generate awareness. The video content creation is significant as it should be entertaining and provide valuable information simultaneously. 

Video content can be used on websites, advertising, and social media such as Facebook, Instagram, X, YouTube, etc, to engage an audience and attract more potential customers. The better the quality of content, the better the result will be. 

Benefits of Video Marketing 

There are several benefits of video marketing such as 

• Increase engagement and web traffic
• Attract more customers
• Improves SEO
• Build brand trust and loyalty
• Increase the duration of customers on your page
• Indicates that your business is updated and well aware of emerging trends
• Increase brand awareness
• Increase revenue
• Create more backlinks
• Influence buying decisions and increase conversion

Emerging trends in video marketing

Here are some of the emerging trends in video marketing

• More use of AI: More AI-generated video content will be used. It is easy for everyone to create video content using AI.
• Video content used in emails: Many brands use video content in the email. They included videos to provide a more personalized experience. Sometimes it is provided as bonus content to thank them for subscribing.
• Product videos are becoming more popular: Product videos are becoming more popular and appealing. Many brands use product videos to highlight the brand’s features. Some brands use video testimonials as well.
• More real people in videos: Nowadays video content uses more real people in their videos.
• Short forms of videos are becoming more popular: Short videos are gaining popularity such as Instagram reels, YouTube shorts, etc. People are consuming more short forms of videos. They increase brand awareness.
• Long-form video content will be back: Long-form videos are expected to return. If you create a relevant and entertaining video such as a podcast etc then long-form video can gain popularity.
• Videos without sound are being made: Many videos are being made without sound. Many creators create videos that use animation without sound.

Best Practices

Follow these best practices to improve your video content

• Know your audience and objective: Before creating your content, try to know your audience, their preferences, needs, preferences, etc. Know your objective and make sure it aligns with your audience’s preferences. Have a clear idea about your target audience and objective.
• Storytelling: The way content flows in your video matters a lot. If the content flows naturally then it will be more engaging. Build a firm and entertaining narrative and try to create an emotional connection with the audience. You can use elements of humor, inspiration, etc in your video.
• Simple and to the point: Make sure your video content is simple to understand and is to the point. Don’t overload your video with massive information. Keep your video as crisp as you can.
• High quality: Create high-quality videos. Use decent lighting and audio quality. 
• Mobile Optimization: Your video content should be optimized for mobile. Nowadays a lot of people use mobile for making searches and consuming content. Thus it is important to optimize your content for mobile.
• Experiment: Experiment with different formats of video content such as podcasts, behind-the-scenes, product videos, messages to the customers, video marketing ads, etc. 
• Create content that drives interaction: Create content that is engaging and drives interactions. Like an interview, customer reviews, etc that drive more engagement from customers.

How it has transformed digital marketing

The rise of video content in recent years has impacted the digital marketing industry as well. Digital marketing strategies use video content to generate leads and encourage conversions. Here are a few ways in which video content has transformed digital marketing

• Social media: Social media is the most competitive platform. Many brands generate video content for social media to attract more customers and generate leads.
• Influencer marketing: Many brands collaborate with influencers. These influencers create video content to promote their goods and services. These influencers have loyal followers hence they drive more traffic and authenticity to the brand. 
• E-commerce: Many popular social media platforms like Facebook and Instagram lets you purchase different products without leaving the site. They show you videos and photos of their products on social media and without leaving the site you can make purchases. 
• Ads: Many brands post video ads on social media to drive traffic and raise awareness.
• Website: Video content is published on websites as well as in emails. This generates more awareness and engagement.

Your digital marketing strategy should include video content. But any random video content won’t give you the desired results. You need a proper strategy and high-quality video content to meet your desired objectives. Lumia 360 has an experienced and skilled team that has catered to small-scale as well as large-scale businesses. We create effective digital marketing strategies as well as the content strategy. To know more about our services, email us at info@lumia360.com or call us at +1 514-668-5599

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