This is the age of video marketing. Staying updated about emerging trends and the ability to adapt to those changes is the need of the hour. According to Cisco, in 2022, an estimated 82% of all internet traffic was for videos. Many platforms such as…
Marketing depends heavily on data or information. Information can be about a product or service, customer information, competitor information, etc. Nearly all websites track your data. Every move you make on the digital landscape is tracked. Marketers benefit from demographic data as well as behavior…
Online reviews play a major role in shaping the purchasing decisions of the customers. However, cases of fake reviews have increased over some time. Sometimes businesses do this deliberately to increase their sales and goodwill in the marketplace. Wherein sometimes your competitors do so to…
Every review matters! A single review can make or break your brand’s reputation. In today’s competitive digital landscape, it is important to monitor all the reviews. As social media has gained popularity maintaining an online reputation is a continuous process. Negative reviews and reputation can…
The digital landscape is competitive and evolving. The present time and age in this digital landscape is of influencer marketing. When executed well influencer marketing can increase your reach and build strong relationships with your audience. In this blog, we’ll explore the dos and don’ts…
Nowadays information travels like fire. The need to maintain a positive online reputation is a must in today’s time. Customers before making a purchase check online reviews or feedback to gain information about the company. According to PowerReviews, 98% of customers feel that reviews are…
A crucial aspect of every digital marketing strategy is SEO. In 2023 it has evolved a lot because of AI content and Google updates to improve SERP. In 2024 SEO is expected to evolve more with frequent advancements in AI, and Google updates such as…
You must have heard the phrase First Impression is the last impression, Similarly whenever a user lands on your website they judge your website in the first few minutes. They notice every minute detail of your website from color to content to typography etc. From…
What is marketing analytics? Marketing Analytics is the study of data to evaluate the attractiveness and dynamics of a special market within a special industry. You get this data from your users or other organizations. Marketers track, monitor, and assess this data. This data reveals…
You may have created your first website or want to enhance your website with elements of modern web design. In any case, the Website is the core of all your online marketing channels. What all marketing techniques or channels do is bring visitors to your…
