Content is a necessity and reality of today’s digital world. A good content that is engaging and relevant helps in attracting new customers, spreading brand awareness, and boosting conversion rate. However, only creating content is not enough. Your content must be relevant, and you build…
Regardless of your brand’s size and scale, budget spending on marketing efforts should be monitored. From small to big brands, everyone should regularly conduct a marketing audit. A marketing audit reviews all practices, strategies, results, etc. that a brand is trying to achieve. It helps…
Due to the competitive digital landscape, it is difficult for brands today to get attention. Today every brand is creating content but only few get noticed. Over promotion of your content can raise doubts in customers’ minds. To overcome this challenge, new methods and strategies…
Email marketing is essential for every business. According to a report, 44% of marketing officers state that it is essential for their digital marketing strategy. It is one of the most convenient ways of communicating with customers. Emails help nurture leads, increase brand awareness, and…
79% of shoppers rely on customer reviews to make a purchasing decision. Collecting customer reviews has been a difficult task due to a lack of resources. However, social media created a revolution in how customers will interact and perceive a brand. Earlier discussion was one…
Email marketing is one of the most effective ways to collect new leads and nurture old leads. It also helps in enhancing customer loyalty. The number of email users worldwide is approximately 4.6 billion in 2025, and it is expected to grow by 4.8 billion…
Over the last few years, the landscape for e-commerce has evolved, with mobile commerce becoming the most prominent in present times. The number of mobile users has increased over the years, as of 2024 there are approximately 7.21 billion smartphone users and as a result,…
Analyzing your data and user behavior and preferences can help predict future social media trends. Trends keep changing over time. Users nowadays get bored easily therefore social media trends keep changing. Predicting these changes can be very difficult. According to a report, 76% of consumers…
Search engine optimization helps improve the ranking of your website in SERP. Your SEO efforts should be aligned with Google’s policies and regulations for better ranking. However many times rather than optimizing the SEO, many businesses make SEO mistakes that hamper your website’s ranking. 90%…
User journey is the visual and written representation of the user’s steps and experience when interacting with a product or service, etc. It gives you an idea about the user’s perspective and experience. It is reflected by understanding various touchpoints, emotions, etc throughout the user…
