In today’s competitive digital world, brands compete with each other for audience’s attention. They try to use new ways to attract an audience. Traditional methods or sticking to only one method is not sufficient in today’s time. One of the most recent and significant ways…
The purpose of advertising and marketing is to make your audience excited about the product and make them want to purchase it. It is believed that ad slogans have been used since the 1800s. Ad slogans play an important role in making a product viral…
According to the latest study, there are over 200 million podcast episodes and a minimum of 3.2 million active shows on the internet. The Podcast industry is growing massively with over 3 million podcasts now compared to 550k in 2018. At the same time, this…
In this competitive digital world, information is easily available with just a click. Even before digital advertising and marketing, word of mouth and customer reviews played an important part. The only difference is that now it is available online in just a few clicks. This…
In this competitive digital world, acquiring new customers is difficult but at the same time retaining old customers is also demanding and exhausting. However, it is important for your brand to retain old customers and build a loyal customer base. The post-purchase moment in the…
In today’s competitive landscape, users have multiple options and choices. In such a world standing out from the crowd and providing the best customer experience is the need of the hour. According to a study bad web design leads to 94% website rejections. So to…
Whether you’re a small enterprise or a big one, everyone needs to build credibility in their business. This trust and credibility establish you as a leader in the market. Many factors are responsible for making you a leader or establishing your business’s credibility, but the…
In today’s digital world, maintaining a good online reputation is necessary for every business. Your online reputation influences customers’ purchasing decisions. A positive reputation is required to attract potential customers, increasing sales and engagement rates. Customers trust other people’s online reviews more than advertisements. Reviews…
With the improvement in technology and AI, the world of social media is changing from the rise of ChatGPT to the rebranding of Twitter as X, the launch of threads, LinkedIn new AI feature making job search easy to Meta’s new feature of unlinking your…
The digital landscape is changing and so is the marketing strategies. More and more companies are entering into the industry so it is important to make a strategy that helps you in standing out from your competitors. The traditional marketing strategies are still relevant but…
