Collecting online reviews is very important for your business but mere collection of reviews won’t do any major good to your business. The way you respond to the reviews influences the purchasing decisions of potential and returning customers. Responding to your customers’ reviews indicates that…
Over the last few years, companies have realized the potential of reviews. According to research conducted by Dixa, 93% of customers read online reviews before making a purchase. Also, 47% of customers like to share their positive experiences while 95% like to share their negative…
Great storytelling in web design helps attract and engage more customers to your website. Stories are part of our life, we consume stories for entertainment, information, and motivation. Storytelling is a very powerful tool for every business because it helps humanize your content and create…
Marketers use psychology every day to target their potential customers. Everything needs proper planning and a goal, from designing a logo to creating a slogan or a tagline. Your brand’s tagline should represent your brand’s philosophy and core values. It should help you in establishing…
Nowadays customers have multiple content choices available. Companies compete with each other to get the attention of potential users. Marketers try to find new ways to interact with their customers. One of the most important strategies is personalization. Marketers use personalization to increase their conversion…
In this digital competitive environment. Every business wants to boost its engagement rate. Page speed is one of the most crucial factors for enhancing user experience, SEO, and engagement rate. Nowadays when everything is available in just one click, users have become impatient and want…
While establishing your business into a reputable brand, you might create multiple strategies. However, designing a logo might not be your top priority probably because you don’t know the benefits of having a strong and memorable logo. Logo design lays the foundation on which your…
Mobile marketing has seen exponential growth in recent years due to the rising demand for mobile apps. Smartphone users spend 88% of their mobile usage time on apps. However, the competition for this user engagement has increased due to multiple options. According to data, there…
Online reputation management plays an important role in local business’s digital marketing strategy. According to a study, 98% of people read online reviews before making a buying decision. However, in today’s digital time, plenty of review monitoring tools and software are available for managing the…
In this competitive digital age, every business is competing with each other for the audience’s attention. Bigger brands enjoy certain perks in the market due to their authority and large customer base in the market. Local businesses often feel this pressure and try to compete…
