Social media has become an important part of our lives. News travels like fire on social media. According to a report, 60-70% of adults in the USA rely on social media as their primary news source. A social media mistake or crisis is a nightmare…
For many users, the website helps in creating the first impression of your business. Also for many users, it is a platform where your users interact with you. Having a website is very important in this competitive digital space. However, to stay relevant and competitive…
Every business preaches one sentence that the customer is number one for them and they cater solely to customers and their demands. However, how will you do it when you don’t know what your customers want, desire, and need? Many brands and businesses are adopting…
Maintaining a good online reputation is very important for any business today. You can’t control what has to say about your brand but with a well-managed and executed reputation management strategy you can dominate the overall narrative. 81% of shoppers research online before buying from…
In this competitive digital space, where user attention span is limited and they get easily distracted, it is important to create an eye-catching email and a subject line that is relevant and engaging. It helps create the first impression, and this single line of text…
SEO and Content Marketing are two important pillars of digital marketing. According to a report, 75% of users don’t scroll past the first page of a Search Engine Results Page (SERP). Including SEO in the content strategy can yield desirable results. Many marketers see these…
All companies irrespective of size and industry must adhere to the rules and regulations. Regulatory compliance is a set of guidelines that you must adhere to. However different companies should comply with various laws such as the food industry focus on product safety and hygiene.…
Color theory includes rules and guidelines about various color combinations and their uses. Other than the basic terminology and classification, there is more to it. It also considers humanistic perspectives, color psychology, and cultural associations. Color theory can help you in creating engaging, attractive, smart…
Understanding the cost of a social media advertisement is very important for creating a successful social media campaign. Social media can yield a high success rate but if not handled properly, the cost of advertising can hamper your ROI. Social media strategy helps in increasing…
Technology is evolving rapidly in this competitive digital world, and businesses struggle to cope with it. Outdated technology decreases productivity. To overcome this and take advantage of opportunities, you can use the power of AI, AR, and VR. These technologies streamline operations, improve user experience,…
