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The Role of Mobile Optimization in E-commerce 

February 22, 2025/

Over the last few years, the landscape for e-commerce has evolved, with mobile commerce becoming the most prominent in present times.  The number of mobile users has increased over the years, as of 2024 there are approximately 7.21 billion smartphone users and as a result,…

Mobile Marketing Initiative for an App Launch

August 7, 2024/

Mobile marketing has seen exponential growth in recent years due to the rising demand for mobile apps. Smartphone users spend 88% of their mobile usage time on apps.  However, the competition for this user engagement has increased due to multiple options. According to data, there…