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Color Psychology in Web Design

May 2, 2024/

Do colors really make an impact on your website and its performance? In web design, colors influence where we look, click and perceive different elements of a web website. This is the reason some brands use some color particularly to highlight or create a brand…

The Rise of Video Marketing

April 29, 2024/

This is the age of video marketing. Staying updated about emerging trends and the ability to adapt to those changes is the need of the hour. According to Cisco, in 2022, an estimated 82% of all internet traffic was for videos.  Many platforms such as…

Data Privacy and Compliance in Digital Marketing

April 25, 2024/

Marketing depends heavily on data or information. Information can be about a product or service, customer information, competitor information, etc. Nearly all websites track your data. Every move you make on the digital landscape is tracked. Marketers benefit from demographic data as well as behavior…

Identifying and Responding to Fake Reviews

April 23, 2024/

Online reviews play a major role in shaping the purchasing decisions of the customers. However, cases of fake reviews have increased over some time. Sometimes businesses do this deliberately to increase their sales and goodwill in the marketplace. Wherein sometimes your competitors do so to…

Web Design Trends to Watch in 2024

April 19, 2024/

With the continuous improvement in technology, artificial intelligence, and digital marketing strategies, the web design industry is also evolving. For creating an effective marketing strategy you should know the latest trends in the industry. By tapping into these latest web design trends, you can create…

Mobile-First Design: Designing for the Mobile-First Era:

April 15, 2024/

Mobile-first design enables web designers to design for mobile first. Mobile-first design enables web designers to design for mobile first. According to Statista, half of web traffic is generated by mobile. This shift has influenced web designers and marketers to focus more on mobile optimization…

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