Email marketing is essential for every business. According to a report, 44% of marketing officers state that it is essential for their digital marketing strategy. It is one of the most convenient ways of communicating with customers. Emails help nurture leads, increase brand awareness, and…
Email marketing is one of the most effective ways to collect new leads and nurture old leads. It also helps in enhancing customer loyalty. The number of email users worldwide is approximately 4.6 billion in 2025, and it is expected to grow by 4.8 billion…
In this competitive digital space, where user attention span is limited and they get easily distracted, it is important to create an eye-catching email and a subject line that is relevant and engaging. It helps create the first impression, and this single line of text…
Email marketing is very effective but requires time and patience. Email marketing automation helps streamline email campaigns, send relevant content, and save time. It also helps create automated workflows that trigger whenever an event occurs, such as a new purchase, birthday month, etc. In this…
Customers receive more than 120 promotional emails in a day, and the competition for attention and engagement is too high. However, customers open only a few emails that they find relevant and entertaining. Customers expect more personalized content from brands. Using personalization in email marketing…
In this competitive digital world, acquiring new customers is difficult but at the same time retaining old customers is also demanding and exhausting. However, it is important for your brand to retain old customers and build a loyal customer base. The post-purchase moment in the…
A major challenge for small businesses is to compete with big companies due to a lack of resources, time, and budget to market your services or products. Although email marketing is the simplest way to connect with your customers in a personalized way. This method…
