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The Importance of Website Performance Optimization

May 15, 2024/

In today’s digital competitive world, every website is competing for user’s attention and engagement. Website performance creates the first impression of your brand in the user’s mind. If the performance of the website is good and better than your competitors then at first glance your…

Creating Engaging Landing Pages

May 14, 2024/

We all have heard the phrase, First impression is the last impression. For many users, our landing page is the first impression of our brand. It is the first time they visit or learn about us. In this competitive landscape, all websites are aiming for…

The Rise of Video Marketing

April 29, 2024/

This is the age of video marketing. Staying updated about emerging trends and the ability to adapt to those changes is the need of the hour. According to Cisco, in 2022, an estimated 82% of all internet traffic was for videos.  Many platforms such as…

Data Privacy and Compliance in Digital Marketing

April 25, 2024/

Marketing depends heavily on data or information. Information can be about a product or service, customer information, competitor information, etc. Nearly all websites track your data. Every move you make on the digital landscape is tracked. Marketers benefit from demographic data as well as behavior…

Mobile-First Design: Designing for the Mobile-First Era:

April 15, 2024/

Mobile-first design enables web designers to design for mobile first. Mobile-first design enables web designers to design for mobile first. According to Statista, half of web traffic is generated by mobile. This shift has influenced web designers and marketers to focus more on mobile optimization…

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