Boosting your sales is very complex and competitive, to stay relevant in the market you must market your product and service smartly. For that, you must know the correct way to sell your product. Some brands use cross-selling to increase their sales while some use…
A/B testing over the years has become an integral part of digital marketing strategy. A/B testing is also known as split testing. A/B testing has become popular because it helps optimize website performance and user experience, and enhances conversion rate. It ensures that you remain…
Content plays a crucial role in establishing your brand as an identity and decides your brand’s success. It establishes an emotional bond between you and your customers where you create content for various platforms. It helps in providing relevant information to potential customers. Content ensures…
Customers check online reviews and ratings before purchasing to check the user’s experience and see how satisfied they are with the service and product. According to a study, 90% of Customers trust their friends’ recommendations more than brand advertisements. Social proofs work better than scripted advertisements.…
Customers receive more than 120 promotional emails in a day, and the competition for attention and engagement is too high. However, customers open only a few emails that they find relevant and entertaining. Customers expect more personalized content from brands. Using personalization in email marketing…
The Future of Web Design: Preparing for Emerging Trends As technology advances, the web design landscape is transforming rapidly. Businesses and individuals alike recognize the importance of staying ahead of the curve. According to a study, 38.5% of users form an opinion about a website…
In digital marketing, Call To Action is not just a word or a sentence but it is a strategic tactic used by the marketing team to attract users and motivate them to perform a certain task. These CTAs are placed on websites, emails, and videos.…
Brands use social media to build relationships with their customers and to generate awareness about their brand and its products and services. Whenever a user interacts with a brand, a team measures the degree of this interaction or relationship by using a metric that showcases…
According to research, 70% of online users and shoppers abandoned their carts in 2023. Why do some online users add products to the cart, and spend time searching for the products but vanish off the customer journey map at the last moment. The simple answer…
Social media is the most popular platform for promotions, but one of the most significant benefits of social media is to provide a personalized experience. Personalized marketing refers to using and analyzing users’ data to provide more relevant information and content. In other words, Businesses…
