Local SEO is very important for every business. It means optimizing your website to rank higher in local search results. It enhances your business’s online visibility, especially in a specific geographic area.
You must understand the metrics and analyze website traffic and data to boost local SEO. Google Analytics will help you in tracking the data and making smart decisions.
In this blog, we learn how Google Analytics can streamline your SEO efforts. We’ll learn easy ways to increase revenue and grow traffic. We’ll strategically use Google Analytics to achieve a higher visibility, engagement, and conversion rate. We’ll understand the key metrics for local SEO website performance how to set up Google Analytics for local SEO and much more!
Key metrics for local SEO website performance
Measuring traffic is very important for several reasons because it lets you know where your website traffic is coming from and how they perceive your platform. You can optimize the platform where the majority of your traffic is coming from. It also helps in measuring conversion. You can set up conversion tracking in Google Analytics to track the performance of the local SEO in terms of how your specific actions are being performed. Some of the important metrics for tracking local SEO are the number of impressions, clicks, CTR, keyword ranking, traffic, bounce rate, average session duration, conversion rate, Google My Business insights, local search visibility, revenue growth, etc.
Setting up Google Analytics for Local Seo
To get an accurate measurement of your website and the related data you must follow these steps
- Set up a Google Analytics Account: Click on Create and select website. Fill out your website information and accept the terms of conditions and service.
- Set up a tracking code: You can get a code from the admin section. Copy the code and paste it in the <head> section of your website. Remember to verify the code.
- Set up the data retention from the admin section.
- Set goals and configure events
- Enable e-commerce tracking
- You can link Google Analytics with Google My Business
- You can create a new view in Google Analytics for local SEO tracking. You should continuously monitor your data.
Improve Local SEO strategy based on past insights
Based on the available data, you can implement these few tips to enhance the visibility and conversion rate of your website
- Optimize Google business profile: By optimizing your Google business profile you increase the chances of your visibility. You can improve your listing by responding to reviews, and updating working hours. Add direct links etc.
- Use schema in your website: Schema helps in providing more information to Google about your website such as working hours, rating, address, etc. Google can display this information in SERP which can enhance your local search listing.
- Consider local SEO buyer intent: Notice and monitor what actions your target audience takes when they view a particular location in Google. By working on those points you can improve your local visibility.
- Improve local keyword targeting: Along with general keywords, you must focus on local keywords as well. Use specific keywords that are popular in that particular location.
- Make sure your website is mobile friendly: According to a study, 88% of searches for local businesses on mobile devices either visit the business or call them within 24 hours. Make sure your website and web pages load efficiently on every screen size.
- Regularly track your online reviews and mentions: By analyzing your online reviews you can understand what your customers feel about your brand and its services. By working on those areas of improvement you can enhance the revenue of your business.
- Set up local rank tracking for your various locations: You can set up local rank tracking for your various locations to understand which areas work well and which areas need improvement.
- Optimize voice search: Many voice queries are focused on finding local information.
- Mention location in meta tags: adding a location name and some identifying features in your landing page meta titles increases the chances of you being ranked above in the search engine result page.
- Make sure your pages are easy to crawl: In order to make your website rank well in local search results you must ensure that your pages are easy to crawl.
- Create more localized content: create more localized content that will help in better engagement. You should highlight your Unique Selling Proposition (USP) in this content to grab the attention of your target audience.
- NAP consistency: Ensure your Name, Address, and Phone Number are consistent and correct.
Goal tracking in Google Analytics is an important tool for tracking the success of your website. By setting up goals, tracking local search queries, assessing local landing pages, etc you can enhance your local visibility. Lumia 360 helps businesses make better decisions and provides valuable insights and strategies to make them rank #1 in search results.
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