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How To Increase Instagram Engagement Rate

diksha
October 19, 2024
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Instagram is one of the top two social media apps in the United States. If you are targeting Instagram to boost sales and conversion rate is the correct strategy. But to utilize its benefits to the fullest you must enhance the engagement rate of Instagram. The ways how your users interact with you such as liking, sharing, commenting, etc show your engagement. When engagement is high, it means your users connect with you and have established a bond with you.

A high engagement rate also means that Instagram will prioritize you and recommend your content to others. Thus you are more likely to attract more followers and customers.

In this blog, we’ll learn what a good engagement rate is and how to measure it. Also tips for enhancing it and why is it important for your business.

What is a Good Engagement Rate on Instagram and How to Measure It?

To calculate the engagement rate you need to calculate the number of likes, comments, etc you receive per post divided by the number of your followers, multiplied by 100. A score of one to three is considered to be good while any score above three is an excellent engagement rate.

Tips for Increasing Engagement Rate on Instagram

To increase your engagement rate, you must consider the following strategies

Track Metrics: Track your engagement rate by clicking on the Instagram profile, tapping on the hamburger menu from the top right, and then clicking insights. The metrics that you consider are in the “Overview” section and if you want to conduct an in-depth analysis, you’ll find this information in it. However, to utilize this data, you have to change your account into a Business or Creator account.
High-quality Content: The most important metric for engagement rate is saves and shares. Create content that resonates with your target audience. Something that provides value to them. Create an eye-catching and relevant caption. You can create an infographic for providing information to your users in a simple manner. If you want to keep your caption simple but your content has a lot of information that needs to be highlighted, you must create a carousel post. They are the most engaging type of content on Instagram.
Appearance: Instagram is a platform that is dependent highly on graphics. Make sure your Instagram posts are attractive and create a strong first impression. You should focus on branding. Instagram users appreciate aesthetically pleasing content and engage more with it.
Video Content: Instagram is promoting video content with the rise of user-generated reels. You can use an Instagram business account to go live or post ON IGTV and upload short-form videos on feed and stories. You can use animated graphics as it helps in better communication and evoke emotion. According to a study, 91% of active users watch Instagram videos every week.
Engage with Users: Engage with your users and make them feel that you value their opinions. Build a community or emotional bond with them. To do so you must engage with your users. Whenever a user engages with your brand such as liking or commenting on a post, you must engage with them within 24 hours. Always respond to the users who tag you and give a unique and relevant solution.
Utilize Hashtags and Location Tags: Adding hashtags and location tags can increase your visibility on Instagram. Your hashtag should be relevant to the post and avoid using broad hashtags. Use niche-based hashtags that are more specific. Similarly adding a broad location such as state name is too broad, use a more specific location-based tag. Location tags and community tags are a great source of high engagement rates.
Utilize Instagram Reels and Stories: Reels, stories, and other elements provide a new opportunity to attract more potential users. Use an effective Call-to-action (CTA) to encourage users to take a specific action. You can experiment with it by posting content at different times and on different days to study which style resonates with the audience. You can utilize User-Generated Content, by re-posting it on stories, reels, etc.
Schedule: Post your content at a specific time on a specific date. Make a post at a time when the majority of your users are active. Overall the best day to make a post is Tuesday.
Consistently: Post your content consistently to build a relationship with your users. Also, ensure that your posts are consistent and aligned with each other. Your design, color, font, etc should be consistent.

Why a Good Engagement Rate is Important for your Business

A good engagement rate means that your content is liked by the users. Here are some of the reasons why engagement rate is important

Boost Trust and Credibility: A high engagement rate means that users are enjoying your post. A good engagement rate also works like social proof and highlights brands’ unique selling points. This makes a user trust your brand more and enhances its credibility as well.
Enhance Page’s visibility: The Instagram algorithm uses various factors to rank and showcase content. Make sure your content is relevant. Use ads during festive seasons. A high engagement rate enhances your page’s visibility.
Attract potential customers: A high engagement rate helps in attracting more potential users to your brand. Even Instagram will show your content to only relevant users. These followers if they like your content can turn into frequent visitors and buyers.

Instagram engagement is very important because it enhances your online presence, attracts more customers, drives ROI, etc. Increase your engagement rate using Lumia 360. We create aesthetically pleasant content that is relevant and attractive to your users. We also run social media ad campaigns, schedule and publish posts, analyze valuable customer data, and manage your reviews and comments. Try it for Free!