Product Page is one of the most important pages on the website or e-commerce because it contains all the relevant information about your product and services that a user wants to know. Having an informative and attractive product page is a must as it helps influence the purchasing decisions of the users. You can also offer exclusive deals on your product page to attract user attention. According to Google Consumer Insights, 55% of shoppers stated that they use mobile devices to shop or look for deals while they are in the store. 

However many brands struggle to create an effective and clean product page or transfer large amounts of product data to the webpage. Product pages should improve the user experience which motivates them to purchase more. Creating content and showcasing it is very important in providing a smooth user experience. 

In this article, we’ll learn why designing a product page is important, and how to create an engaging and attractive product page. Also, we’ll learn how brands have designed their product page! 

Why is product page design important?

A product page is simply a page on the website of the company that showcases the product inventory and contains all the relevant information that a user might require to make a purchasing decision. Based on the specifications given on the product page such as price, size, reviews, etc, the user decides whether to purchase a product or not. Your product page should have a high-quality image of your product, price information, specifications related to products, etc. 

you can either create one webpage for your product or display multiple products on a single page. According to a report, only 55% of people spend less than 15 seconds on a website. Hence creating an effective and engaging product page is a must. Irrespective of the format, it is important to design a product page. Here are some of the reasons why a product page is important. 

• Information: A well-designed and optimized product page helps in finding relevant information more easily and quickly. Visitors can easily find the relevant information which will help them in forming a purchase decision. 
• Sales Funnel: A product page can help streamline your sales funnel. It helps in directing or guiding visitors through the process of knowing more about your product adding an item to the cart to finally checking out. 
• User Experience: Create a product page that is optimized and engaging. Your product page should resonate with your visitors to direct them to the next stage of the sales funnel. Your visitors can easily find the relevant information which provides a smooth experience to the users. 

Why is product page design important?

Here are some of the tips on how to create an engaging and attractive product page.

• Product Description: One of the most important features of a product page is a product description that informs users about the product, and what it offers and influences users into purchasing it. Include important keywords to optimize your page and make it more visible to potential users. 
• Be Direct: According to a report, 79% of users just scan a webpage rather than reading it. Your product title and description should be direct and clear. Don’t provide unnecessary extra information that confuses a user. 
• Use Images: Users judge your product based on the images of your product. 92% of customers stated that visuals are the most important influential factor for making a purchasing decision. Ensure that the images you use are clear and highlight all your important elements and features. It should display the size, texture, and material used. 
• Address User’s Queries: Before making a purchase, users can have various questions and queries related to the product they are interested in. You can’t answer all the customers’ questions. Hence you should provide all the important information related to your product. For example, if you’re selling bread then you must specify the material used. 
• Different Angles: By displaying the different angles of the product in an image, you can help the users visualize how the product looks like. 
• Multiple Images: Users expect to see two or more images of a product while considering it for purchase. 
• Call-to-Action: Even if your product description is relevant and informative and images are attractive, it won’t fulfill your marketing goals until and unless you use an engaging and strong call-to-Action. An effective CTA should make it easy to add an item to your cart, helping in better positioning on the page. It should be a direct and actionable language and make your product stand out from the rest. 
• Lifestyle Image: Lifestyle images help in telling a story about your product. It also informs them about how they can use your product. You can include location, people, etc to show the users the context of how they can use it. For example, if you’re selling a wedding gown then you can show the bride and groom with their families in a happy environment. 
• Additional Information: Here you can mention all the other important information that you didn’t put in the product description. You can also include a video to provide extra details and information. 
• Below-the-Fold: Address the sections of the product page that people will first notice when they arrive at your website. After that, you can pay attention to all the other stuff that the users will be interested in. 
• Live Chat: Adding a live chat feature on your webpage makes your website more credible. It provides direct and quick customer service to the potential customer. You can use a live chat widget and provide automated queries to customers. Using a live chat feature saves your time, provides 24/7 customer service, and stores your data. 
• Related Products: You can add related product sections to promote the sales of those products as well. Users might like or consider these products as well. 
• Price Comparison: One of the most effective features of your product page is using price comparison on your product page. You can display all or related products that are available in that price range that the user is browsing for. 
• Product availability: You can show the users whether the product is available or not. Displaying the availability of the product informs the users that the product that they are looking for is available. You can use a product availability widget to create a sense of urgency among the users if your product is famous or is about to go out of stock. 
• Customer Review: You can add the customer reviews of other users to build trust and credibility. Shoppers care about the opinions of other users and their reviews and experiences shape user’s purchasing decisions. 

Example of product page design

Here are some examples of brands that have successfully designed an effective and well-performing product page.

• Oreo: The marketing of Oreo is very popular and deserves to be on this list. The focus of Oreo’s product page is on how these simple and classic cookies can make people unleash their imagination, wonder, and be happy. It also features one video after another. One of them is accompanied by lyrics like “It’s so easy to let your imagination go when you play with Oreos”. It pays tribute to the age-old tradition of eating cookies. They have used effective and efficient marketing techniques to make their product look attractive and better than ordinary cookies. The page also follows a unique color scheme even when the cookies themselves are monochrome. 
• Volkswagen: It follows an interactive approach in its marketing approach. Instead of listing all the features of your car, the company walks you through the entire process of building a car. While going through that process, Volkswagen highlights the features you can choose and provides a preview of how the car will look and how it will affect the price. This is also a nifty matchmaking feature that displays the nearby dealerships that have the car of your choice in their inventory. 
• Daily Harvest: Daily Harvest develops superfoods in the form of soups, smoothies, et,c and delivers them to your house. It displays the ingredients used, and how the item will look, and shows the digestiveness of the item. 

Product pages have a huge impact on conversion rate. Hence designing an effective product page is very important. Irrespective of your product type, our web designing services help in creating engaging and attractive pages. Lumia 360 has designed several successful product pages and websites for small and medium-sized enterprises. 

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