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Google Search Tricks for SEO

diksha
June 6, 2024
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Google is a go-to search engine for everyone. Whenever someone wants to know anything related to a brand they google it. The reviews they read on Google impact their purchasing decisions. However, due to the large volume of information, many businesses lack visibility and remain lost in the world of Google.

Optimizing your website for search engines is important for increasing the visibility of your website and driving more traffic to your website. In this article, we’ll learn the tricks for search engine optimization (SEO)

Why is Google Search Important

Google is one of the biggest search engines. Having a good rank on Google search engine pages increases your website’s visibility and web traffic. It allows users to search to find information on the internet by using keywords.

Google Search uses algorithms to analyze and rank websites based on their relevancy, content quality, keyword quality, domain Authority, reviews, etc.

For businesses, it is important to work on search engine marketing as it increases brand awareness, increases web traffic, and helps in attracting new potential customers. It also helps in targeting your ads to users on platforms based on their user behavior. It increases your targeted leads and increases your ROI.

Google is a preferred search engine for many users because its algorithm focuses on page quality and relevance. It provides a smooth customer experience. It monetizes its paid search traffic more efficiently.

Tips and tricks for SEO

Here are some of the tricks you can use to increase your SEO

Intitle Operation: usage- intitle:keyword this operator limits the search results to pages that have this particular keyword in the title. It helps in understanding how well your keyword is performing or well integrated into the title of the given page
Site Operator: usage- site:xyz.com This operator limits the search to a particular domain. It helps in checking the indexed pages of your website and checking how many of your site pages are included in the Google Index.
Filetype Operator: usage- filetype:pdf This operator limits the search results to only a particular file type. For SEO, it helps in finding relevant content like PDF, etc. which can help in creating backlinks.
Increase the Speed of your page: The slow speed of your website can hamper your ranking on Google. Google’s speed update gives a low rank to pages that load slowly on mobile devices. Remove large files that might increase your load time.
Increase positive reviews: Your ranking on Google depends on the quality and quantity of backlinks. Businesses that have a large volume of positive reviews can rank higher.
Add keywords in relevant places: Using relevant keywords is important for SEO but placing them in correct places is also important. You should place your keyword in the Title tag, Website URL, and first 100 words of your content.
Featured Snippet: Feature snippets are present on search engine result pages. Having a Q&A segment helps in grabbing a featured snippet.
Add text to video and images: Visual elements and videos are a great way to gain backlinks but the problem is that Google can read them. For this, you must add text to it so that Google can understand what the element is about. You can add alternative text and captions as well for a better understanding.
Organic CTR: If your organic click-through rate is good then organically more people will visit your site. It means that without ranking higher you have a large volume of traffic. Using question title tags increases the CTR

Conclusion

In this article, we have learned a few of the tricks to increase your SEO and get a better ranking on Google. Lumia 360 has a special digital marketing plan to make businesses rank #1 in Google and generate guaranteed 20 leads per month. Our strategies are designed for small to medium businesses as we understand their special needs. To know more about our digital marketing plan email us at info@lumia360.com or call us at 514-668-5599.