In this competitive digital space, where user attention span is limited and they get easily distracted, it is important to create an eye-catching email and a subject line that is relevant and engaging. It helps create the first impression, and this single line of text determines whether the user will open your email or not.
You should be an expert in creating email subject lines as they influence your email open rate, engagement, and success rate.
In this article, we’ll learn why creating a good subject line is important, and tips for crafting effective converting subject lines.
What is an Email Subject Line?
The email subject line is the preview or one-line summary of the content that constitutes the email. A well-crafted email subject line catches the eye of the user and compels them to open the email to know more. It determines whether users will open your email or not. According to a report, 64% of recipients decide whether to open or ignore the email based on the subject line. Also, 33% of users get influenced by a catching subject line to open an email.
Why is a Good Subject Line Important?
As stated above 64% of users open an email based on the relevance of the subject line. Also, 69% of email recipients reported emails as spammy based on the email subject lines. This proves that a subject line can make or break an email campaign. Also, you should add images to your email, according to a report emails with images get a 10% boost in engagement rate
Using a good subject line can increase open rates and improve click-through rates and conversion. Other than these reasons, the subject line is important for other reasons as well such as
- Expectations: Subject lines give an idea to the users what the email is about. It triggers an expectation in them.
- Grab Attention: It is the first thing an email recipient would notice and it helps in deciding whether to open an email or not.
- Engagement: A well-crafted subject line helps in increasing the engagement rate. An engaging subject line compels users to engage with the content and explore more content on the website through clicks.
- Open Rate: An engaging subject line can increase the open rate of the email. It is crucial for email marketing campaigns as it is one of the most important key factors to measure its success.
- Spam Filter: Some words and phrases can trigger spam filters which can make your email land in the spam folder. A well-crafted email ensures that your email contains no spammy words.
The subject line creates the first impression about your email.
Tips for crafting Converting Subject Line
Follow these tips to enhance the performance of your email subject line:
- Audience: Craft your subject line for different audience segments based on their location, interests, preferences, etc. It helps in increasing the open and engagement rate.
- Be Clear: It should reflect or give ideas to your audience about the content of the email. Don’t use general subject lines that confuse users. According to a report, subject lines that consist of 61-70 characters had the highest read rate at 17%.
- Spammy Words: Avoid using spammy words in subject lines. It can trigger spam filters and make your email land in the spam folder.
- Personalization: Add the receipt’s details such as name and other information in the email to make it more personal and relevant.
- A/B Testing: A/B testing helps in deciding which subject line will work best for you. You can experiment with different email lengths, styles, formats, etc to check which subject line works best for you.
- Action-Oriented Language: Use action-oriented words in your subject line to create a sense of urgency. Which encourages users to take the desired action. You can include words like “limited-time offer”, and “ending soon”.
Subject line helps in fulfilling long-term goals. Every subject line has some basic elements such as clarity, urgency, relevance, etc. To create such engaging email subject lines, Lumia 360 is there to help you. We provide digital solutions to users to increase their efficiency, visibility, and engagement rate.
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