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Conversion Rate Optimization (CRO) Tactics for Better Results

diksha
May 4, 2024
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Do you want to increase your website’s conversion rate (CRO) but do not know where to begin? Then this article can help you. In this article, we’ll learn what Conversion Rate Optimization is, how it is calculated, and the best practices of CRO, etc.

What is Conversion rate optimization?

CRO is a digital marketing strategy. This practice or strategy increases the amount of visitors who perform a desired action on your website such as signing up for a newsletter, downloading brochures, etc. These desired actions are called conversions. Some of the most popular conversions are clicking add to cart, filling out a form, etc.

How is CRO calculated

To measure CRO, knowing the formula from which you can calculate conversions is important. The formula is to divide the number of visitors who performed a desired action by the total number of visitors multiplied by 100.

Visitors who performed a specific task X 100

Total number of visitors

By using the formula you can calculate the CRO

Importance of CRO

To increase your CRO, let us first understand the importance of CRO

Increase the customer lifetime value
Improves SEO
Help in understanding your audience better
Improve customer experience
Decrease acquisition cost
Increase revenue
Decrease cost per lead
Optimize your budget
Competitive advantage

Best Practices for CRO success

These are some of the best practices for CRO success

Goal: have a well defined goal that can be measured. Have some data to back your goal. Have a metric to measure your goal and the success of your strategy and campaign.
Content: focus on Above-the-Fold content. This is the content that the audience focuses on your website at first glance. This content grabs the audience’s attention and motivates them to perform a desired action.
Cater to your target audience: understand your audience and their expectations. Cater to their expectations. Create content that solves their problems or is helpful for them.
Conduct tests: Use A/B testing to experiment with your content, ads, pages etc to check what compels your audience for converting. Study the results of both the tests and understand what elements work better for conversion and what doesn’t.
Work around your CTA: Use many different CTAs in multiple locations to increase the chances of converting. Experiment with different CTA to check which CTA works better for you.
Page Load Speed: Increase your page load speed. This improves your user experience. According to Google, your website and its content should load in 2.5 seconds.
Headlines and sub-heading: choose your headlines and sub-heading wisely. Your headlines highlight what your content is about and what are the CTAs. It streamlines your content.
Design: design the content of your website efficiently. Make your navigation tab clear and well defined. The structure or the pages of your website should be in proper format. Use the color and typography that aligns with your brand.
Quality test: Run quality tests before finalizing your campaign, content etc. Observe the result and how the audience reacts to it. Consider their feedback and make the necessary changes.

Conclusion

We hope by now you must have learned what conversion optimization rate is and what are the best practices for CRO success. CRO is important for our website as it increases lead conversion, decreases cost per lead, improves SEO, increases customer lifetime value, decreases acquisition costs, optimizes budget, etc. CRO is an easy strategy that can appear to be confusing, in case you’re still confused, feel free to contact us at info@lumia360.com or call us at +1 514-668-5599. We at Lumia 360 have an experienced and well-trained team of digital marketers. Our team will increase your leads and sales by designing an effective digital marketing strategy that suits your business and targets your audience more effectively. We will also curate the content for your campaigns. To learn more about our services you can visit our website.