In recent years, short-form content has dominated the market specifically on social media such as TikTok and Instagram. However, despite this, the trend of long-form content is rising. It’s due to customers’ demand for in-depth information and value. Long-form content is strategically created for the target audience and provides value to them. It also helps […]
How to develop a Content Marketing Strategy that drives results
Content is a necessity and reality of today’s digital world. A good content that is engaging and relevant helps in attracting new customers, spreading brand awareness, and boosting conversion rate. However, only creating content is not enough. Your content must be relevant, and you build a content marketing strategy. Creating content that engages and nurtures […]
How to Measure the ROI of your marketing campaign
When businesses invest in marketing, they expect a high ROI. One of the most important aspects of a marketing campaign is evaluating its success and profit. A high profit indicates that your marketing efforts have worked and yielded good results. The data and insights collected from the process help make better data-driven decisions. Also, by […]
The Importance of Data-Driven Decision Making in Marketing
For running a successful business, brands must take data-driven decisions. According to the S&P Global Market Intelligence Study, 96% of people stated the importance of data utilization in the decision making process. Rather than relying upon your assumptions and luck, brands use relevant customer insights and data to make relevant and smart decisions. 36% of […]
How to Conduct a Digital Marketing Audit
Regardless of your brand’s size and scale, budget spending on marketing efforts should be monitored. From small to big brands, everyone should regularly conduct a marketing audit. A marketing audit reviews all practices, strategies, results, etc. that a brand is trying to achieve. It helps us know whether we are on the right path and […]
The Importance of Influencer Marketing in Social Media
Due to the competitive digital landscape, it is difficult for brands today to get attention. Today every brand is creating content but only few get noticed. Over promotion of your content can raise doubts in customers’ minds. To overcome this challenge, new methods and strategies are needed. Many brands use influencer marketing to get customers’ […]
How To Create Effective Email Marketing Campaigns
Email marketing is essential for every business. According to a report, 44% of marketing officers state that it is essential for their digital marketing strategy. It is one of the most convenient ways of communicating with customers. Emails help nurture leads, increase brand awareness, and increase ROI. However, without an effective marketing strategy, emails will […]
Using Customer Review in Social Media Marketing
79% of shoppers rely on customer reviews to make a purchasing decision. Collecting customer reviews has been a difficult task due to a lack of resources. However, social media created a revolution in how customers will interact and perceive a brand. Earlier discussion was one way, but now brands and customers can have multiple interactions […]
The Ultimate Guide to Building an Email List
Email marketing is one of the most effective ways to collect new leads and nurture old leads. It also helps in enhancing customer loyalty. The number of email users worldwide is approximately 4.6 billion in 2025, and it is expected to grow by 4.8 billion in 2027. Email marketing continues to remain important for brands, […]
The Role of Mobile Optimization in E-commerce
Over the last few years, the landscape for e-commerce has evolved, with mobile commerce becoming the most prominent in present times. The number of mobile users has increased over the years, as of 2024 there are approximately 7.21 billion smartphone users and as a result, the number of purchases made from mobile has also increased. […]
