Many social media practitioners and managers get stressed and overburdened managing day-to-day tasks on multiple social media accounts, especially when they have to keep up with the latest trends and maintain the consistency of content and posting. This is why creating and maintaining an effective social media content calendar is important. According to a study, […]
Ultimate Guide To Email List Segmentation
Email marketing is one of the most effective ways to connect with and reach your target audience. However, you cannot send the same email to your entire list. It will do more harm than good for your business. Generic emails don’t create interest and lead to a lower engagement rate because everyone has different interests, […]
The Role of Podcasting in Digital Marketing: How to Create and Promote Successful Podcasts
The popularity of podcasts has skyrocketed from half a million podcasts in 2018 to nearly 3.2 to 4.1 million in 2024. With this increased popularity, marketers have the opportunity to use podcast marketing to reach relevant audiences and popularize their brand. Many celebrities and influencers have also started their podcasting shows According to research, 80% […]
Psychology of Color in Web Design: How To Choose Correct Color For Your Website
The use of color theory in design can affect the emotion and mood of the people. Using colors efficiently can enhance UX and trigger desired customer behaviour. Sometimes by changing the color of the buttons can double the desired behaviour by double. According to a study, color increases brand recognition by 80%. Color is a […]
Trending Web Design Trends That You Should Know
Your website is a very important part of your business. As technology evolves, every business tries to modify their website and enhance its look and usability. To stand out from the competition, you must know the latest web design trends. Today’s cutting-edge technologies can become outdated tomorrow; hence, keeping track of all the latest and […]
How to use Google Analytics to improve your Website’s performance
Many marketers don’t know Google Analytics’s full potential. They use it for reporting purposes only, leaving out other important metrics and insights. With Google Analytics, you can enhance your website’s SEO, user journey, and conversion rate. With Google Analytics, you can track the bounce rate, analyze potential market trends, attribution models, your high-performing content, flow […]
Challenges of Measuring ROI
Marketing dominates the industry irrespective of the niche everyone is investing in. According to Gartner and Deloitte, businesses spend 9-10% of their revenue on marketing. Many CFOs demand concrete evidence for such a budget. However The power of data-driven insights is very important, especially when margins are slim and decisions are crucial. Also, with multi-channel […]
How to improve your website’s user experience for better conversion
Over the last few years, the importance of providing a smooth user experience has grown. People visit your website for various reasons, such as to find information and make a purchase. While some just visit your website for browsing. Also, by 2025, 80% of B2B sales interactions will occur in digital channels. Irrespective of the […]
How to Measure the Success of Your Email Marketing Campaigns
Despite so many new channels and methods of marketing, email marketing continues to be one of the most important channels of marketing. However, it is important to measure the success of your campaigns as it reveals how clearly we understand the market and target audience. With correct email marketing metrics, you can easily measure the […]
How to analyze and make sense of customer reviews
Do you know that 86% of users are hesitant to buy from a brand that has many negative reviews. Addressing and responding to customers’ reviews is very important, and review analysis helps you with this. Product reviews are one of the most effective and reliable sources of useful insights. These insights provide sufficient information for […]
