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10 Ways To Boost Your Website’s Conversion Rate

diksha
December 7, 2024
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Your conversion rate will directly affect your business. If you want to increase your sales and brand reputation, you must optimize your website and increase your conversion rate.

In this blog, we’ll learn what is a good website conversion rate is tips to enhance your website conversion rate, and much more!

What is a website conversion rate?

Website conversion rate is the percentage of website visitors who complete a desired task or action such as signing up for a subscription, filling out a form, making a purchase, etc. It is calculated by dividing the number of conversions by the total number of website visitors multiplied by 100.

A good conversion rate varies for different industries, niches, types of target audiences, etc. A good conversion rate for a website is 5-15%, an e-commerce website is 2-5%, a service-based website is 5-10%, a blogging website is 1-3%, and for a landing page is 10-20%.

However, these are general averages that can differ according to the goals and objectives of the website.

Tips to enhance your website’s conversion rate?

Here are some of the tips to increase the conversion rate of the website.

Social Proof: You can add customer reviews to websites to convince your visitors to undertake a desired action. It helps in building trust in the users.
Use a strong CTA: Using a generic CTA such as “Sign Up”, and will not help you. To enhance your conversion rate you must use actionable CTA such as “Sign Up Now”, “Request a demo”, etc.
Remove distractions from the website: Make sure your landing page is clear, simple, concise, and easy to understand. Avoid all unnecessary distractions or information that might distract or confuse the user. Include the heading, subheading, features, social proof, attractive visuals, etc in your landing page.
Add live chat: Many times users are ready to purchase a product from you but they have little doubt or confusion about the next time which causes delay or encourages abandonment. Adding a live chat option helps in answering those questions that can encourage the users to take the final decision or action.
Countdown timer: Many users feel anxious when time runs out. You can add a countdown timer to your landing page. CXL conducted a study that revealed how one brand increased its conversion rate by 33.2% by using a countdown timer and limited-time offer banners. It can be added simply on websites made from WordPress and Shopify.
Optimize for mobile: More than 40% of transactions happen on mobile devices. Responsive web design is very important to boost your conversion rate.
Navigation: Ensure your website is easy to navigate so that users can quickly find the relevant information. You can opt for the navigation bar at the top or a drop-down menu with pages and subcategories. Make sure your internal linking is also strong so that it moves them ahead in the sales funnel.
Make your website attractive: Make your website or landing page attractive. Use contrasting colors and an ideal font so that users can read the information. Follow a minimalist design technique. Also, create high-quality content.
Speed of website: Enhance the speed of your website. Slow loading speed can impact your visibility on search engine result pages. Reduce HTTP requests, use Content Delivery Network (CDN), reduce server response time, optimize images, use browser caching, etc to enhance the speed of your website.
A/B Testing: Utilize A/B testing to check the performance of your landing page, headlines, images, etc. Your headline is very important as it is the first thing that a user will notice in your website. According to Copyblogger 8 out of 10 users read website headlines on average and 2 out of 10 read the rest. That means around 80% of users read only the headline of your landing page.

Case study

Let us look at some of the brands that can increase their conversion rate by following these tactics

Walgreens: They increased their mobile conversion rate by 25%. All they did was optimize their website for mobile and improve page speed.
President Stein: It is a furniture company that increased its conversion rate by 20%. They used social proof such as customer ratings and reviews to increase the conversion rate.
Express: It is a clothing retailer that increased its conversion rate by 55%. They used a countdown timer to create a sense of urgency.

We have learned simply 10 ways to increase the conversion rate of a business. All you need to do is to optimize your web design for conversion. Implement the above-given tactics to increase the conversion rate. For more information contact Lumia 360 we have experience of creating optimized and responsive websites for small and medium enterprises that increase their online visibility and boost conversion rates.