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The Rise of Social Commerce: Leveraging Instagram, Facebook and YouTube for sales

diksha
October 23, 2024
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Social media is growing very fast. In fact, Instagram has over 3 billion users, with 500 million using the app daily. It added social commerce features to the app in 2019, with the total social commerce market growing to 51.8 billion US dollars in 2022 and expected to increase to 145.2 billion US dollars in 2028.

This proves to be a great opportunity for brands to use social media. With social media becoming a major part of everyone’s lives, brands can’t ignore this platform.

In this blog, we’ll learn what is the impact and benefits of social commerce, how to use social media for social commerce, and much more!

Impact and Benefits of Social Commerce

Social commerce refers to a process used by brands to sell their products directly through social media platforms. It combines interactive and social aspects of social media with the easiness of online shopping. This strategy helps attract new customers and enhances engagement.

Social commerce improves brand presence, brands cleverly showcase their products to the customers once they have spent a significant amount of time. This enhanced the brand presence and helps in better engagement with the target audience.

It also boosts sales opportunities. When you integrate shopping feature shopping features into social media, you are visible to a larger audience which can lead to more sales.

Social Commerce also enhances engagement with the audience, which makes the shopping experience smooth. It also helps in forming trust and credibility which are important for establishing long-term relationships.

Using Social Media for Social Commerce

Correct Social Media Platform: Every social media platform has its benefits and flaws. You should focus on a platform that aligns with your marketing goal. Use that social media platform where your target audience is most likely to be active. This will help in increasing the engagement rate and sales opportunities.
Optimize Social Media: Make sure your social media accounts are well-optimized, clear, and user-friendly. Ensure the navigation is easy and smooth on your social media platform. This helps in converting users into customers.
Engagement: Engage actively with your target audience through messages, posts, comments, etc, this helps in forming a community of your loyal customers.
Influencer Marketing: Influencers enjoy strong fan followings. Using an influencer to promote your products to their followers can be very effective. Their fans trust their opinion and recommendations which increases the chances of increasing your sales.
User-Generated Content: Encourage your customers to create more User-Generated content. Users create user-generated content such as photos, videos, reviews, etc, which encourages others to purchase as they get influencers or trust their friend’s opinions.
Shoppable Post: Instagram and Facebook offer shoppable posts that allow users to purchase without leaving the app and ensure a smooth experience.
Tracking: Monitor the performance of your social commerce activities and processes. It helps in better understanding the impact and its effect. It also helps in modifying the strategies.
Campaign: Create a targeted campaign on social media to boost sales and enhance visibility. Craft your campaign considering your target audience. You can incorporate the elements of social proof in your campaign as it helps in building trust and credibility in users.
Social Commerce Features: Ensure a smooth experience for your target audience. To do so you can use social commerce features for enhancing the interaction. You can also use the data of your target audience to create better strategies and more targeted marketing.

Case study

Brands like Warby Parker and Glossier have used social media for social commerce. They have created successful strategies by engaging with the users, displaying their products, and eventually through social media strategies convincing the users to convert into a paying customer.

Social Commerce provides an opportunity to enhance brand presence and sales by using effective social media strategies. By using effective social media strategies and tools, brands can maximize their potential, attract new customers, and increase sales. Lumia 360 helps in creating effective social media strategies, posts, etc. Try our social media strategies to boost your social commerce sales.