It takes one second to leave an impact or impression on customers and your website design can influence 75% of your store’s credibility. If customers don’t like your e-commerce website at one glance, they might not return to your online store again. 

However, while designing an e-commerce website you have to consider a lot of factors. You need to optimize certain elements of your website or online store to improve its engagement rate and sales. 

A well-performing e-commerce website or online store has a high conversion rate. A 2.5-3 conversion rate indicates you need to change your marketing tactics. To do so you must optimize your website and provide user-friendly behavior. Here are some of the tips and strategies to improve your e-commerce website or online store. 

What is an E-Commerce website?

E-Commerce website design helps in creating a virtual store for your products and services to increase sales. We are not referring to a third-party online marketplace, where you can list your products. In e-commerce websites, you have full control over the creativity and elements of your website. They are more comfortable as you can buy a product with a single click than physically visiting a store. 

Through e-commerce websites, businesses can take orders, arrange shipping, accept various payment methods, and ensure comfortable customer service. It relies on technology and digital platforms such as websites, mobile apps, social media, etc for placing orders. It increases your customer base as it diminishes the geographical distance, saves time, provides valuable insights, is cost-effective, 24/7 access, helps in making data-driven decisions, improves customer service, easy inventory management, and helps in growing your business globally.

Tips to enhance e-commerce and online store

Here are some of the tips that can help you optimize your e-commerce website making it a highly converting online store 

• Enhance UX: Enhance the user experience of your e-commerce website. Use customer-centric design that follows an organic and consistent structure. It should improve the experience of your customers by making the navigation process simple, adding search bars, etc. A customer who has a comfortable customer experience is more likely to place an order, increasing the conversion rate. Try to create an emotional connection with your customers. 
• Follow trends: The design of e-commerce websites is changing with improved technology. Customers expect a personalized experience owing to the market standards. Many new elements have been added to the website like interactive elements, voice search, data-driven product recommendations, etc owing to the latest trends. Social commerce is also gaining popularity wherein you can connect with your customers on various platforms. 
• Optimize for mobile devices- Make sure your e-commerce website is optimized for mobile devices. It must enable voice search and pictures and videos should be well optimized for smaller screens. Add interactive buttons or elements and ensure a user-friendly navigation. Customers not only use mobile devices to place an order but they can use it for checking the reviews as well. 80% of shoppers have used a smartphone inside a physical store to look at its review or to compare its price. 
• Aligns with your brand’s identity: Make sure your e-commerce store is aligned with your brand’s identity. It must highlight your values and brand voice. Use similar colors that reflect your brand. choose a color scheme, pictures, fonts, iconography, content, etc very wisely. It must create a recall value in the customers. Be consistent with your design. This will help you in gaining a loyal customer base and increase your sales. 
• Easy checkout process: Ensure a simple and smooth single checkout process. Place the Call to Actions button in appropriate places so that customers remember to place an order. Ask only the necessary questions. 
• Add reviews: According to Statista, 70% of online shoppers read 1 to 6 online reviews before making a purchase. You must add reviews, testimonials, and user-generated content as social proof. Customers trust other shoppers more than the information that you have provided. If there are more positive reviews they are more likely to place an order. It also creates transparency. 
• Accept/Enable all payment methods: Make sure you enable all payment payments and accept multiple payment methods such as cash on delivery, credit card, debit card, net banking, Unified payment interface, PayPal, Amazon Pay, etc. It creates a smooth customer experience. 
• Build trust and credibility: Create a sense of trust and credibility. Many times customers don’t trust a brand with their personal information so make sure you add a policy page, add badges as proof of industry compliance, show testimonials, and your contact details, use high-quality images, and provide all the necessary details about the product. This will help in establishing trust in the customers. 
• Private policy page: Add your company’s privacy policy page. Inform the customers how you use their data and reassure them that it will be confidential. It will not be shared with third parties. 
• Highlight your USP on top of the homepage or above the fold: Place all the important information on the top of your homepage or above the fold. Highlight your unique selling points to the customers in the above the fold. Place your best-rated or selling products on the top of the homepage.
• Place important information above the fold: If you’re running a contest or sale or discount then you must place that above the fold as it will gather more attention and improve lead generation. 
• Design exciting CTA: Add engaging CTAs. Use a short and clear CTA. You can use a different color scheme for CTA, to highlight it. Most importantly it should be linked to the correct landing page. If a user wants to search for a 50% off then he must land in the 50% off section. 
• Site search bar: To improve your e-commerce website’s navigation, have a site search bar wherein customers can directly search for the product of their choice. It saves customers time and ensures a comfortable experience. 
• Landing page: While designing a landing page for your e-commerce site make sure all the headlines are accurately placed in hierarchy order with the most important placed on the top. Use a pop-up form to collect relevant information from the user. Ideally, you should ask only for a name and email address. If you have a special birthday edition or discount in your brand then you can ask for the birthday as well. 
• Product page- While designing the product page make sure you use all high-quality pictures of your product from different angles, provide a description, and all the necessary details. You can also add a video of the product. Make sure you show the availability status as well as the estimated shipping time to the customers. Add reviews and cross-sell related products.  
• Fast speed: Your e-commerce website page load speed should be two seconds. Customers have many options in today’s time, if your site takes a lot of time to open then chances are customers might leave the website. Try to remove the unnecessary heavy files from your web design. 
• Live chat: Add live chat to your ecommerce website. It provides 24/7 customer support and provides all the necessary information to the customer. It guides the customer whenever they have confusion or doubt about the product. It motivates the customer to place an order by clearing all doubts within time. You can also offer subscriptions to Newsletters to your customers. This will improve your lead generation. 
• SEO: If your e-commerce website has a decent amount of positive reviews and the speed of your site is good then your SEO will improve as they are some of the considering factors. This increases your visibility. 
• Retargeting ads: Many customers fill out the form or add items to the cart but do not place an order. In such a case you can use retargeting ads for reengaging with the leads.

Conclusion

High-converting e-stores reduce your bounce rate, and increase session duration and engagement rate. Which eventually increases the conversion rate and sales. By following some of the tips mentioned above for the web design of your e-commerce website, your conversion rate and sales will improve. Skullcandy uses creative photography and product styling to evoke an emotion in its target audience. It uses vibrant colors against the black background to create a sense of sophistication. It marks their reputation in the market and use of the latest technology. They know who their target audience is. They have added thrill-seeking videos and uptempo rock music that excites the user and want them to become a trendsetter by using their product. Adding API integration also increased their sales. 

LARQ’s homepage guides the customers to all the relevant store elements. Their design aligns innovative product technology with inspirational values. Use of a high-resolution image on the top with relevant buttons and links to highlight their products. Its checkout process is simple, has multiple payment options and it’s integrated with third-party logistics to help Larq get plastic-free reusable water bottles to their global customers. All this increased its revenue by 400%. 

Burrow is a furniture retailer, they have used warm lifestyle photos to help consumers imagine how it will look in their house. It also offers user-friendly navigation, responsive digital experience, and videos showing how to assemble the product, etc have helped them in increasing their sales.

By looking at these examples we can understand the importance of web design in e-commerce websites. In case you still have questions about web designing then contact us at info@lumia360.com or call us at 514-668-5599. We at Lumia 360 have a special 6-step web designing process wherein we consider the special nature of our client’s industry. We cater to small and medium industries as we understand their needs. We offer various services, to know more book your appointment!

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