Search engine optimization helps improve the ranking of your website in SERP. Your SEO efforts should be aligned with Google’s policies and regulations for better ranking. However many times rather than optimizing the SEO, many businesses make SEO mistakes that hamper your website’s ranking.
90% of marketers stated that SEO is part of their top three tactics. But these practices will bear positive results only when we avoid making some mistakes. In this article, we’ll learn what is SEO web design, mistakes in website design, and how SEO helps in enhancing your website.
What is SEO Web Design?
SEO web design is the process of creating a website in such a way that search engines such as Google, Yahoo, etc rank your website high on the search engine result page. These search engines crawl your website and rank your website based on content quality, domain authority, and relevance. To rank your website high in SERP, your domain name should reflect what the website is about and its core content is about. Your websites should be hosted securely. For example, if your website starts with HTTP and not HTTPS, the search engines will flag it as not secure.
For better crawling, you should use a content management system (CMS). In addition to this, your website links should follow a pyramid structure. This helps link equity and ranking power to be distributed equally across the website. The most effective way is to add relevant keywords that make it simpler for search engines to rank and index your web pages. You can write SEO articles for better results.
To perform well on SERP, you must design a website that satisfies the search engine algorithm. By doing so your online ranking and visibility will enhance. Due to the highly competitive digital space and high-quality content present, having an SEO-optimized website is a must. Well, why optimizing it for Google is important? Because according to a report 91% of the global search market is owned by Google and 68% of online experiences start with search engines. This fact highlights the importance of optimizing SEO for websites and avoiding making SEO mistakes that can harm your ranking.
Mistakes in Website Design
These are some of the mistakes that we should avoid in website design
- Complex Navigation: a confusing navigation structure can harm your website and user experience. Also, a lack of clear Call-to-Action can confuse your users and may lead to a low conversion rate.
- Loading Speed: Large files can slow your loading speed. Which can increase your bounce rate. Too many HTTP requests can also harm your loading speed.
- Non-Responsive Design: A Website not optimized for mobile, desktop, apps, etc can lead to a high bounce rate and low engagement rate. It also affects your user experience.
- Content Quality: If your content is irrelevant and difficult for users to read then it leads to a high bounce rate. A lack of clear headlines can also confuse the readers.
- Accessibility: A website that is not accessible to people with disabilities can lead to poor user experience. Similarly, a website that is not compatible with keyboard navigation can lead to poor user experience.
- Too Much Content: Too much content such as too many ads, pop-ups, animations, images, blogs, etc can distract or interrupt your user experience.
- Search Engine: A website that is not optimized for meta tags, internal links, search engines, etc will have low online visibility.
- Call-to-Action: Lack of a clear call to action can confuse your users or misguide them. Ideally, your CTA should contain actionable words.
- Lack of User Testing: A website that is not tested for user experience before the launch can face issues after its launch. Similarly, a website that is not tested to ensure usability can harm user experience.
- Lack of Privacy: A website that does not have a secure data policy, or regulations can lead to distrust in users.
How SEO helps in enhancing your Website
Here are some of how SEO can enhance your website
- Enhance Visibility: An optimized website can enhance your ranking on the search engine result page. A higher rank will help in attracting more organic traffic.
- User Experience: SEO enables you to create relevant and engaging content. SEO practices improve the speed of the website and optimize it for mobile which enhances the user experience.
- Credibility: If you wank high in SERP, then the authority of your website enhances. A well-optimized website also builds trust in the users.
- Conversion Rate: SEO drives relevant traffic to your website which enhances the conversion rate of your website.
- Cost-Effective: SEO is a long-term strategy that can result in positive future achievements. Also, it is much cheaper than paid advertising.
- Competitive Advantage: By analyzing your competitor’s page you can outrank them in SERP.
- Brand Awareness: By optimizing your SEO, you can ensure consistent messaging across your online platforms. A high rank in SERP enhances your visibility.
- Local Search: By optimizing your website for local SEO, you can ensure better visibility in local searches. It can also increase the traffic of your physical store.
- Future-Proofing: SEO best practices can ensure future-proofing your website against the latest algorithms or updates.
- Data-Driven Insights: SEO provides valuable insights related to your website’s performance. After analyzing this data you can make data-driven decisions.
SEO is very important for a website as it enhances your online visibility, and ensures higher traffic and engagement rate. With Lumia 360 you can analyze your website, its performance, suggestions for better performance, and redesign your website for better results.
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